As well as producing product visuals for Lay's social pages I concepted the Lay's 2016 Friendship Proof Campaign. This campaign had to be fun, socially effective and relevant as the prize was a trip to the Alps for the winning group of friends. Each post received over 120k views and I concepted the final challenge involving an indoor ski slope and lots of Lay's, this wrap up video received over 500k views.

 
 
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